Quote Originally Posted by Mirek View Post
Guys, everything in automotive is about making money. If they can use some old brand as a tool to refresh excitement about their products they do it. But simply bringing something called Alpine make more for their image than some R-GT which nearly nobody cares about. Maybe if they make some deal with FIAT and possibly other manufacturers to create some well promoted competition than why not but otherwise it's just a waste of resources.
You’re probably missing a crucial aspect: Monte Carlo Rally is still one of the most valuable branded motorsport events in the world. To win in no matter class on MC Rally can become an image boost for any manu, especially when there’s s strong heritage attached. In a bigger scale, the same happens in Le Mans; that’s why a secondary class win is so meaningful to Ford.

Maybe I’m being too optimistic, but I really believe that Alpine in RGT, probably in a venture with Dumas, is only a matter of time.