Maybe we must question, what's wrong with rallying not being the most popular sport, and not most covered in newspaper? Also, could events (especially WRC ones) still handle much more spectators and keep it safe at the same time? Remember what happened in the 80s when rallying became too popular... Times have changed but I think the same still applies. In crowded events we can see it's often impossible to maintain the safety for spectators... Anyway I think rallying as a sport is too complex to be appealing to the general public. Rallying has a relatively small but very dedicated audience, there aren't so many sport disciplines that make so many people travel to see it live (be it inside a country or around the world).