Thats Nicolas Gronholm, the son.
THAT car was bought by Marcus from OMSE Ford Team. Is the car who won the GRC series title with Topi Heikkinen in 2013. Nicolas is P6 on the 2015 Scandinavian RX series.

The Codemasters and DIRT (game) guys were talking about having RX cars and track on the next game's update and it about to happen. THey were in ENgland, Germany and now on Sweden with a "pre-pre-beta game" (haha) talking to the drivers, asking for more infos on how to make the cars more REAL (physics)
It looks THey just had a little fun competition between drivers and the tv guys playing this game
Lydden Hill and Estering were announced today. They will appear in the next DIRT game