Quote Originally Posted by Fast Eddie WRC View Post
Agreed, just dont like the way Monster dominates the WorldRX...
I think that the championship is using the sponsorship to target their key demographic, and it's probably one of the reasons that the inaugural season was such a success.

As others have said, energy drinks are the latest big sponsor now that tobacco and booze are so frowned upon. There's so much money involved in it all that both teams and championships would be silly NOT to sell out. Even the WRC is now a Red Bull Media House deal, and without Red Bull it's difficult to say where the championship would be. Likewise a huge number of motorbike teams rely on income from Relentless. Yes it's crap, but it all keeps the sport running and maintains enough teams to make things interesting.