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Thread: Fox Sports Finally Pulled Rank
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18th March 2015, 08:43 #16
That same ownership you noted has provided F1 to Australians on free to air for many years - often at ungodly hours but it was always available. Murdoch is pure business and has nothing to do with F1. He has to get a return from somewhere.
The blame lies squarely with the respective sports administration bodies. Rather than seeing their success in the widest audience, they sell rights exclusively and to the highest bidder.
This is not in the long term interests of any sport.
Those highest bidders must've had a veritable fit last year when they heard the new cars. How were the attendance figures in Melbourne compared to 2014?
Pay TV will dump F1 as soon as its not viable and its quite possible that F1 will generate exactly zero new customers for Foxtel. My tip - if the only option was a 50cent piece and an ice cream for F1 exclusive rights, F1 would take it. Media bidding wars for sports are a joke.
Sport is successful when lots of people are interested in it.
F1 may not learn this until it has the same viewing audience as polo.
Maybe if they're lucky, but I think it'll take a lot of work for them to catch the Racing Bulls without Max! :)
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