Marketing based on rallyteams/ rallycars

[Jarek Z]

How about a Peugeot 306 'MAXI' TV ad from 1997?
https://www.youtube.com/watch?v=c0NHaIqYdzA

[Jarek Z]

few years ago peugeot had a tv ad in the uk for 207 i think with kris meeke in it after he won the irc with the tag line He's Meeke, but he's not mild

You're right, I remember this now. It's a good example of the conversion of competition exposure being formatted as brand identity. This is why I keep asking what happens currently from the manufacturers. And as AndyRAC says - there doesn't seem to be much going on recently.

You must mean this one:
https://www.youtube.com/watch?v=_5ploC3ef_4

[m-ast]

Skoda uses Fabia R5 in adds in CZ.
More importantly during the Enyaq electric SUV global reveal event little over a month ago rallying was a part of the presentation.
Even more importantly the electric SUV also comes in an RS "sports" version. The only high-level motorsport Skoda is doing in last years is rally.

(but hey, electric car buyers are completely uninterested in motorsport.......ohh well)

That was a point really surprised me 3 years ago, Skoda Spain made an advert on TV telling them were WRC2 champions. Didn't remember any similar on main TV recently here in Spain as brands have not been on the national championship involved so much.
https://www.youtube.com/watch?v=z5eAe53oGjg

[T16]

How about a Peugeot 306 'MAXI' TV ad from 1997?
https://www.youtube.com/watch?v=c0NHaIqYdzA

Superb, I've never seen that.
I actually thought you were going to post this little movie, from a while ago with the best tarmac driver that's ever lived: https://www.youtube.com/watch?v=tV7uIRHIKgI

[Jarek Z]

I actually thought you were going to post this little movie, from a while ago with the best tarmac driver that's ever lived: https://www.youtube.com/watch?v=tV7uIRHIKgI

Yeah, that one was unforgettable!

But here is another Peugeot commercial featuring one of the best drivers in the world:
https://www.youtube.com/watch?v=H4o8YxusV0k

[Jarek Z]

I'm sceptical about any marketing in regards to rallying - so much that only 2 manufacturers are in the top class. I can't recall much following recent Manufacturer/Driver Titles.....

This Peugeot ad comes from 2016, so not so long ago:
https://www.youtube.com/watch?v=_SFWv0Qz9as

[MartijnS]

Pulsar commercial with Ford WRC https://youtu.be/GuKajLwj3L4

[Mise]

What worries me is the new trend where companies don't want their brand to be associated with motor sport.
Like Mitsubishi and now Neste. Neste was/is an oil company, but now they want to be something else,
so the want nothing to do with rally anymore.

On the other hand Neste rally might go back to Thousand Lakes rally like it used to be.

[AnttiL]

On the other hand Neste rally might go back to Thousand Lakes rally like it used to be.

That is a different issue. What originally caused the name 1000 Lakes Rally to disappear was that AKK took arranging of the Finnish WRC round into their own hands, as the 1000 Lakes Rally organization was in a state of turmoil. They didn't agree with AKK's decision and didn't want to give the rights to use the old name, thus Rally Finland was born. Not sure if 25 years is enough to bury the hatchet though.

Also, remember that from 1994 to 1996 the rally was called officially Neste 1000 Lakes Rally. So the old name didn't go because of Neste. It's just that Rally Finland was such generic of a name that people actually started talking in Finland more about "Neste Rally" than "Rally Finland".

Finally, losing Neste means losing big money. Getting 1000 Lakes Rally back would be nice, but it's really not a title sponsor to replace Neste.

[AnttiL]

"Let's enjoy driving"