If the USGP and some Indy Car race were on TV at the same time, NBC would likely put the F1 race on the main NBC network channel and relegate the IRL race to NBCSports. The IRL, LLC Indy Car Series now competes with the Camping World Truck Series and Grand Am/IMSA for ratings. They don't even rate with the Nationwide Series, much less Sprint Cup.

Yeah, NASCAR trounces F1 in the ratings here. But NASCAR (Sprint Cup) trounces every sport in the Nielsens, except for NFL football.

IMO, the best thing for Bernie (and the USGP) to do is avoid head-to-head conflicts with NASCAR Sprint Cup when possible. But if it's not possible, the show still must go on. NASCAR has a much broader, more diverse fanbase than it used to. So it's not correct to judge NASCAR by old stereotypes. IMO, it would be nice to give the more "cultured" NASCAR fans a chance to watch the F1 race live. Additionally, a LOT of the NASCAR drivers are big F1 fans - so don't be a hata, yo.