Time for the name Lotus to leave F1

[ArrowsFA1]

Lotus F1 team committed to name despite end of title sponsor deal - F1 news - AUTOSPORT.com

The whole saga of this once great name being exploited as nothing more than a marketing exercise should end along with the Group Lotus sponsorship of the team that should now be called Genii Capital.

[Tazio]

+1

[wedge]

The same can be said of Caterham.

I wonder whether there are millionaires/corporate types who enjoy assembling/fixing their 7 in the kitchen?

[ArrowsFA1]

The same can be said of Caterham.

In what sense?

Lotus, whether that be group, cars or racing team, has no involvement in F1. The only reason the name is in the sport is because an international financial advisory and investment firm, which specialises in brand management, and who have aquired the name think "it is a good name for F1".

It was a good name in F1.

[janneppi]

The whole name thing has been incredibly stupid. Maybe Lotus should change it's name to Caterham to confuse me more.

[EuroTroll]

I think they should stick to the name "Lotus". It's such a pretty name. And if someone brought back "Brabham" or "Tyrrell", it wouldn't bother me even if they had no connection whatever with the original team or its owners.

[BDunnell]

I think they should stick to the name "Lotus". It's such a pretty name. And if someone brought back "Brabham" or "Tyrrell", it wouldn't bother me even if they had no connection whatever with the original team or its owners.

Well, it more or less happened with Brabham in that team's final era, and it was a joke. At the heart of this absurd Lotus situation are two less-than-positive things — a badly-run car company, and a cynical desire on the part of those concerned solely with corporate considerations to exploit a team name from the past that should have been left there.

[Sonic]

*facedesk*

After all that! Three years of legal wrangling and mud slinging and now NO ONE wants to be Lotus? Sigh. I hate this 'sport' sometimes.

[truefan72]

*facedesk*

After all that! Three years of legal wrangling and mud slinging and now NO ONE wants to be Lotus? Sigh. I hate this 'sport' sometimes.

it's not really the sport's fault in this case but the proton group and their obviously shady ways

[DexDexter]

In a way this Lotus situation is sad since with Kimi and all the publicity, the F1 team has given the brand a lot of publicity and they could've actually sold some cars with the help of the F1 team.