Quote Originally Posted by Plan9
Why would Citroen and Loeb only commit for another 2 years? Surely they would like to extract further marketing revenue beyond this point? The DS3 will still be amazing!
Because Europe is looking low growth or even a long term resession for the next 3-5 years so the marketing value of being in the WRC is quite insignificant since people won't by any cars.

There are rumous that MINI is already reacting to this low growth scenarion and won't participate in WRC rallies outside Europe in 2012 in an attempt to limit costs.

PS: Have a look at the PSA (Peugeot/Citroën) stock below and you will see that this decrease cannot continue without significant cost reductions.

PEUGEOT aktiekurs og graf