The more they open exposure to the track, the more interest will grow. As things progress I'm sure we will see a lot more about the track and more videos and such floating around.

Smart money would be to get some of the NASCAR drivers previously in F1 out on the track in a car once it's paved. Better yet a seat swap type thing where they take both an F1 car and a NASCAR car to the track. Time for JPM to make a run or two.