Quote Originally Posted by Yuri Laszlo
Naturally, replicating a livery that was used for the last time 25 years ago, in a country where it should have very little impact upon its population isn't a problem. But it sets a precendent. If Renault can get away for blatantly advertising the JPS concept in Canada, then every other tobacco brand will jump on that bandwagon. Same for Ferrari and their Marlboro sponsorship.

As for the argument that they aren't advertising JPS because they're not being paid to do so, that doesn't make any sense. The fundamental principle of publicity is to massively advertise a brand paying as little as possible. Football jerseys are prime examples of that. We actually pay to advertise the brands and products on our favourite team's kits - and if for some reason it becomes a "classic", then I'll still be doing it twenty years later, when some of the companies might not even exist anymore, but people will still know them.


Well, what use do they have for the people doing/attending the race?
Why in the world would you advertise a product in F1 if you were not being paid to do so? This current Lotus Renault livery has nothing to do with John Player Cigarettes, it has to to with the color scheme most clearly associated with the color scheme worn by Lotus F1 cars in their most successful period. I still argue that a black car with gold pinstriping is hardly advertising JPS without the stylized logo and the company name.

I don't know why this particular issue gets under my skin so bad, but it's just pure BS. Ferrari had better plan on painting their cars white if they are successful against Renault.