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Thread: Hyundai WRT
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20th June 2026, 00:24 #3441Senior Member
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and that's it! you are basically speaking about money and return of investment of the new cars, if it worth it or not. the very same toyota is still quietly marketing pro rally2, because they need to sell (especially spare parts) until the end of homologation -2030-. They will sell WRC27 as late as possible to keep the recent rally2 valuable.
promoter indeed handles the wrc, but wrc is what defines the sport, everything else goes by.
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Yesterday, 09:55 #3442
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Yesterday, 22:27 #3443Senior Member
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Today, 05:48 #3444
Hyundai hasn't had any money issue. The issue comes from the top of the management who are not sure what to do. If they decide there has always been money to hire top of the top from the drivers and also technical side. BUT the issue is they are always half or a full step behind Toyota. Every hiring needs an onboarding period etc so it all takes time. M-Sport has a money issue and one of the reasons r5 or rally2 that brought money in has not been selling because they are behind of the development.
You have mixed up the things. Of course you need some kind of return of investment but this is very had to do. F1 got their shit together just recently and it's the pinnacle of sport. Before that I think half of the teams were always losing money. WRC has no chance to compete with F1 in terms of ROI at the moment. And to think that a promoter comes in and thinks out something magical is wishful thinking. First, they need to make the product better and then they can sell. And one big part of the product are the cars and competition. If we have Serderidis three days live on TV and best Rally2 cars harassing Rally1, where is the competition?
Fiestas and i20s are behind and this is a fact. You can cherry pick a result here and there but if you look WRC2 or ERC, you can see who are dominating. Most of the Rally2s are bought and if you can choose between cars, you know you are not taking these cars. If they were good, drivers would choose them and go through the hassle of finding parts etc.Last edited by flat_right; Today at 05:58.
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Today, 08:28 #3445Senior Member
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i said it myself. it's not about money per se, it's about having a reason to spend that money, and most of time, from investment point of view only, winning is less important than what we romanticise. luckily there's also the sport side. (just to clarify, i use the same f1 example as you did. most of team has no chance to win, but being there is worth anyway.)
they're not losing money, they're investing it to have something back, most of the time, not monetary. of course it's a complex theme, appealing it on "magic" term is just lowering the discussion. what i mean is that promoter sets an horizon to work towards, and that is what company wants to know to decide if it worth their money. of course, companies are different as well, some want a deeper reassurance than others. it's nice, 'cause your example about car, is totally about promoter instead: tv airtime is precisely a promoter decision.
a fact is more that, wrc2 apart -yet with a podium in monte- these cars are constantly in top5/10. is not cherry picking, it's statistics, just open ewrc final result of any week and you can find top 5/10 of many regional events with those cars in it (and that, without taking drivers into account)
erc: last year had a fiesta as runner up, the 2 previous years won by i20.
ps: in terms of numbers, r5/rally2 sales:
fabia 600, fiesta 400+, c3 150, i20 120, yaris 50+, y 40+ (ordered)Last edited by wyler; Today at 08:32.
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Today, 09:18 #3446
So this is the classic "chicken-and-egg" debate we have here. You are saying that protomer thinks out how to promote the series, how to generate revenue and then teams will decide if it is worthy enough to participate. What I say is that the series itself needs to appeal first and foremost fans, who want to watch it, manufacturers, journalists, host countries etc. If the FIA's technical rules result in an uncompetitive, boring, expensive championship, the promoter is essentially being asked to sell a flawed product. And I think this is the case why noone wants to buy promoter rights. You cannot promote your way out of a bad sport.
The promoter can schedule 50 hours of live TV airtime on Rally.tv, but if the product is boring, fans won't subscribe, and TV networks won't buy the broadcasting rights. Do you remember time in F1, when all the teams wanted to have "air time" so the f1 qualifying was like all the drivers went out one by one and then all of them got the exact media coverage? Well guess what... no one wanted to see backmarkers. Everyone wants to watch competition. This is the reason we do and watch sport. As the classic quote goes: If winning isn't everything, why do they keep score?
You are 100% cherry picking here mate. You can't take the whole history and say this is CURRENTLY a great car. You are as good as your last rally and Hyundai and M-Sport are not doing good. Lets look at the top categories (WRC2 and EWRC) where all the top drivers compete.
Last win in WRC2 for Hyundai was in 2022 New Zealand. Last win for M-Sport was in 2021 Monza. In ERC it was in 2024 for Hyundai and in 2025 for Ford. Before that Ford won last time in 2020. This is pure statistics.
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Today, 10:39 #3447Senior Member
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A lot is down to the driver with Rally2 Cars and there's also an element of certain cars being in fashion, especially when a new one comes along.
The i20N and Fiesta Mk8 arent bad cars as the likes of Paddon and Armstrong have shown. But they were only in them as they were linked to Hyundai and M-Sport. Both cars have been developed later in life and others passed them meantime. They're probably ok now but cant grab the sales back after so long being underdeveloped.
Also top WRC2 drivers have had links to Skoda, Citroen, Toyota, Lancia hence those choices.
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Today, 10:45 #3448Senior Member
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Driver can make up some difference but it's fact that the Toyotas / Skodas / Lancias(?) are just better.
And why should I spend the (large amount) of money for a WRC1 season / event next year and hamstring myself with a worse car - only when I have to and already have a Ford / Hyundai or they pay me to drive one.
Which all results in declining sales for Ford / Hyundai
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Today, 11:41 #3449Senior Member
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Didn't drivers complain that i20 Rally2 is hard to drive/have flaws. Fiesta is kinda the oldest now, so it's understandable they stop develop it.
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Today, 20:21 #3450Senior Member
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Reply to this for the general purpose.
i didn't say anything different. i just said -as common knowledge around service parks- that there's no huge difference between the rally2 cars. small difference? indeed! of course some are slightly better than others, of course, the newest are better developed/engineered, of course, some are easier to drive than others. i just said: pretty much all rally2 at the top level can fight for the win. (original discussion was about i20 rally2 on wrc next year.)
even polo r5 is still a good car in the right hands! and that's because they're all near the end of the evolution curve. then yes, gentleman drivers tell Skoda as the easiest to push, while toyota and lancia have smaller window as c3 had, and so on. still none of the rally2 are paying 1s/km to the top per se.


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