What if they play fair game and don't want to lure out the remaining brands of the market. I mean probably Skoda can't be beaten, but Lancia have crisis to even survive as brand. Hyundai and M-Sport are not very active on that sector, Peugeot, Citroen and Volkswagen are no longer making those cars, so if Toyota would take all it would be bad. They are the real players, also it's nice to see many variants of those cars.