It's the big question and an existential problem... what is rallying for in the future ?

In the past it was to sell road cars. To prove your brand's cars had speed, quality and reliability. Most rally cars had a very close road-car relative, even if the rally car was just looking quite the same. And performance cars were fast saloons and hatchbacks, any other proper off-road 4x4s weren't for speed.

Now the market has changed. The hot-hatch has almost died out and people want (or are sold on) big SUVs or cars with loads of luxury and tech. How can these be proven by rallying ? Answers on a postcard...