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Thread: WRC mainclass from 2027
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Today, 08:15 #1021Senior Member
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Today, 11:42 #1023
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Today, 19:56 #1024Senior Member
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So, basically that's how it is.
WRC Promoter can get enough money from TV rights, deducted the costs of producing it.
TV production of a WRC event usually needs the following:
1 - A Plane (for the TV signal of stage-side cameras and on-boards to be broadcasted to the mobile Outside Broadcast vans in the Service Park - which produces the "stage mix" and the "onboard mix", therefore to the remote TV control at NEP Finland, where the final product is then mixed and the "global feed" is made and transmitted to the broadcasters)
2 - At least 2 Helicopters (so that while one of them refuels, the other one can continue broadcasting and follow the action)
TV crew
3 - A fully-equipped OB van with its crew
4 - Camera operators on the stages and service
This has an amount of about 350/400K euros per each WRC rally.
Considering that a country like Italy, combining the TV rights sold to Pay TV Sky Sports (for live content) and Free-To-Air channel Rai Sport (highlights packages), it's way above the amount needed for a WRC event, it just needs 14 such deals to cover the whole production for the full season.
Broadcast deals for cross-country networks (like Sony for south-east Asia, etc.) are agreed for much more money than that, so at the end of the year there's quite a big profit on that with the championship as it is. Same applies for TV deals that includes All-Live, which is a premium product than the normal package of 5-6 live stages sold to pay TV. Amounts differs country-by-country, market-by-market and is negotiated based on many factors, like having a "national hero", an event in the specific country, a sponsor that both invest in the championship/teams/drivers that wants to vehicle it through their targeted markets (again Italian example: Toyota fully-sponsored the broadcast on Sky Sports, which bought them at basically half the price, since the other half was covered by that guaranteed sponsorship).
If (big if) the championship reaches a good increase in viewership, with new fresh talents and some more action in terms of different Constructors and eye-catching drivers (like Solberg or Sesks both on full season), those TV deals will be even more profitable.
With that being said, I truly think that the costs for producing WRC on TV is way covered and there's enough money for the teams to be shared. In this case I'm excluding all the calendar fees, licenses for products and gaming, merchandising, global sponsorships, etc.
That's why I say the Promoter can easily help teams with some funding, by doing something similar to a "Concorde Agreement" also in WRC.
If I was the Promoter, I would have worked out also a deal with a Logistic Partner (to lower teams' shipping costs), even for 1 euro cash, but with some bulk discounts for the shipping of cars and material. WTCC (=Eurosport) did such a deal with DHL, which didn't pay any money for the TV visibility and marketing, but instead offered great price discounts to the teams to move for fly-away races in Macau, etc.
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So, basically that's how it is. WRC Promoter can get enough money from TV rights, deducted the costs of producing it. TV production of a WRC event usually needs the following: 1 - A Plane (for...
WRC mainclass from 2027