Marketing based on rallyteams/ rallycars

[Jarek Z]

Nice! Bridgestone Poland adverts feature Tomasz Czopik, Polish rally champion from 20 years ago
https://www.youtube.com/watch?v=KYEvuRKZN48

[Jarek Z]

Another example of a rally car used in an advertisement. Kajto, together with Kamil Stoch and Piotr Zyla (ski jumpers), in an avertisement of Lotos:
https://www.youtube.com/watch?v=H8OxF1foA_8

[Jarek Z]

And another one - again Kajto, this time used in a promo action of Orlen for small and middle-size business:
https://media.licdn.com/dms/image/D4...g_u4Bx2M01jFWM

[Jarek Z]

Another example in Poland - this time a female rally driver Gosia Prus and Moya petrol stations:
https://www.youtube.com/watch?v=iYRT1ZQ8HTE
https://www.youtube.com/watch?v=d49T2q9JJVI

[kanepo-2]

Marketing around rally teams and rally cars is high-energy and thrilling, grabbing attention through speed and excitement. It’s a lot like the top 20 viral challenges that made millions laugh or cringe, using bold, shareable moments to create buzz and engage audiences.