To be honest, apart from being a general promo for the brand, it's hard to see what WRC and rallying in general provides for a manufacturer.

The days of showing how reliable, tough and fast a car is on all terrains doesn't seem to be what would sell a car to today's consumer. To most it's about price, value for money, size and onboard technology.

Also the Chinese have already got the jump on Europe's market for EVs with their low prices. Many European and US firms are now going for the premium end of the market and rallying doesn't equate with their image.