Quote Originally Posted by Franky View Post
Most likely it wasn't just about getting to expensive but also not producing not enough ratings. TV is all about ratings and advertising money that you can get for those ratings.
Both were above their daily average ratings on the same timeslots.
RAI, for example, during Rally Sardinia got 200k more viewers (in a channel that gets about 400k on average) on all stages broadcasted, Sunday's Powerstage included (competing with Serie A's football match for the Asian markets at 12.30 CET!!).

It's all about price, not ratings for sure. At least in Italy, elsewhere I don't know.

But again, if you got cheaper rights that can cope with those ratings, you're good to go and you get a profit for it. It's not rocket science.