Quote Originally Posted by typhoon View Post
I was doing a social media review of Rallye Monte Carlo and yeah, basically the post that engaged more people than everything else combined was the "fireworks" moment (30" video played more than 10 million times!), with loads of people asking the follows:

- where they can see the WRC
- bring the WRC to their country (super-engaged people from the USA)
- asking more free and live content on the above-mentioned social media.

WRC needs to work on "sell an epic story" (without asking out-of-this-world prices for TV rights that nobody will pay!) and invest on making each WRC event unique and spectacular. With which cars it won't make any huge difference tbh.

After reviewing the social media performances, I decided that big part of the survey I completed was focused on the "spectacle", with a lot of suggestions I made them to spice the weekends up, including gaming arenas in the fan areas, music shows at the service park, captivating merch, more autograph/meet-the-heroes sessions, different SSS (Acropolis with Olympic Stadium, Mexico with the streets of Guanajuato, horse track in Sweden, etc.), improvement on both opening ceremony and podium finishes (with ledwall/lighting-fitted ramps and DJs performing), creating "arenas" with screens/merch/VIP Skyboxes to sell) on specific special stages during the weekends (Sweden and Finland are masters on that!), etc.

There's so much to do, so it's quite overdue for the Promoter to open its pocket and invest, if wants some proper return and growth of the commercial side of the championship (more events, more manufacturers, more fans, more MONEY).
Indeed, the WRC is quite behind on promotion, I see a lot of people looking at short videos thinking it's cool but if there's no "story" to follow those people are soon lost. It's also why I think it'd good to "cast a wider net" to promote future talents, having an elite few is VERY dangerous. If you look in the past whenever the top class was accesible we got more top level drivers from different countries with a lot of fans. I think there's a lot of narrow thinking in organising and promoting WRC and I fear for the future. Meanwhile I'll be attending other series live (cough WEC cough), 8 Rally1 cars is not worth if for me.