"But what we have with e-fuel is an opportunity to genuinely change the world."

The words of a man who clearly has no clue just how horrible the stuff is, the damage it does to seals and gaskets in a 'traditional' gasoline fuel system, and how badly it will damage various components if you leave it in the car for too long.

It's the WRC's dirty little secret - the amount of engine oil that has to be thrown away to guard against terminal engine damage. A full oil change every service for every car using P1 fuel. Stick that in your headline, Davey boy. And it will happen in the Australian Outback, up the Zoji La pass, or any other obscure place you might pretentiously name-drop.

Hydrogen looks much more likely to be a long-term answer. Synthetic fuel is a stop-gap, and not a very nice one.