M-Sport Ford World Rally Teams

**Kenneth** · 17th January 2023, 17:32

There are a lot of guys like that. Actually most of Rally1 drivers are Red Bull athletes. Rovanpera, Ogier, Evans, Sordo, Katsuta... Also Rally2 drivers like Mikkelsen, Cais, Gryazin, Fourmaux still.. And none of them have Red Bull on the car.

**Jarek Z** · 17th January 2023, 17:55

That's strange. What kind of advertisement is it when nobody knows about it?

**seb_sh** · 17th January 2023, 18:14

They wear the cap during interviews. You're so used to it you don't notice.

**Kenneth** · 17th January 2023, 18:48

Yes, as seb said, it's all about keeping that Red Bull logo on people's eyes. You see Red Bull logo during interviews, you see it on onboard footages, you see Red Bull logo everytime, everywhere.

You may not actively be noticing it. But when Kalle won title last year or Ogier year before, the first thing you can see after doors of their car opened was Red Bull branded logo. And when they got out, they put a Red Bull cap on their had. And all these things are on all the images.

**cali** · 17th January 2023, 18:58

And I haven't still bought a can of RB for at least 15 years, maybe more.... Nor haven't bought a Monster or any other kind of energy drink

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**seb_sh** · 17th January 2023, 19:09

Originally Posted by cali

And I haven't still bought a can of RB for at least 15 years, maybe more.... Nor haven't bought a Monster or any other kind of energy drink

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They had over 8 billion euros revenue in 2021 so it works for some people. Like others posters have said their strategy is to have the brand always on show and associated with success and extraordinary events. I'm sure there are people who drink 1 or 2 a day.

**cali** · 17th January 2023, 19:54

Originally Posted by seb_sh

They had over 8 billion euros revenue in 2021 so it works for some people. Like others posters have said their strategy is to have the brand always on show and associated with success and extraordinary events. I'm sure there are people who drink 1 or 2 a day.

I'm well aware of this. Just to point out that although I'm not the target group, I'm still thankful they have invested so much over the years in rallying.

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**Kenneth** · 17th January 2023, 20:09

Yeah, you are not the target group. Target group are people that are tired, go to store and buy the brand they know most. Or people drinking vodka and red bull hah