Quote Originally Posted by skarderud View Post
TCR or something is more "alfa-ish" than rally too.
Alfa has a rich history in rallying, there were a force in the 60s, less so in the 70s (but then they dabbled in french events with one of my favourite car, the monster Alfetta V8 !), then bakcin the 80s with the groupA Alfetta GTVs.
I knoow WRC is not the moost "eefficient" marketing tools these days, but if you do it properly, it can do miracles to re-establish a brand tat nobody really cares of anymore (circa Audi, Peugeot, Subaru). After all, there isn't a simpler message than "drive te same car on the same roads as the champs do". Fingers crossed, but don't raise your hopes too much ...