Times are different. Now there are not so big sponsors able to pay almost whole of the rally like in the past. Currently the most important for bringing money are competitors. And on higher levels like WRC or ERC it is government who must give the money...
It was so much easier when tobacco products could be advertised!
Tarmac rallies are part of the WRC challenge for drivers.
And having the Championship in a major European capital city will bring great publicity to the sport there.
From beginning it is mainly about Rally2 car. But still there is question how 2027 will looks like in general...
WRC mainclass from 2027