Quote Originally Posted by wyler View Post
Btw this storytelling of braveness and romanticism fails to represent todays reality, as the new main actor of rallying wants to show something different. Maybe we fan would love that, but manus want to speak to a generic and casual attendee, the one that buys their cars.
We keep seeing brands, from all sectors, using personal stories of resilience from their sponsored athlete’s to promote their products; for sure rally drivers bravery can also have marketing value.