If you look at the videos from Sweden, the C3 has much less suspension travel than the other R5s. Looks almost like a gr A car from the 90s! ;-)

So there is something there, that in normal Citroen Sport mindset, it is made as a good asphalt car. And there it is competitive, but the parts needed for getting a good and flexible gravelcar are not yet made. Mads tried all parts Citroen Sport had for it, but it was still too stiff.

So that is step 1 for him, to get parts to make a softer car, to get better traction, and a wider window that drivers can play with for their driving style.
If diff settings are possible to tweek for this softer set-up, I think is phase two.

Mads is given the job to improve the C3 on gravel/snow, and only he and Citroen knows the finacial details in the deal.

Most Norwegian are very straight forward, and speak their mind, when asked a question, this also goes for rally drivers. But this goes both ways, so he will give the C3 top noth comments when it deserves that.