Quote Originally Posted by Zeakiwi View Post
If Loeb does well at the Dakar Rally. Would Loeb do a few cross country rallies/ Bajas in 2019? (if the sponsorship dollars are there and the 3008 is still competitive etc?)

The last time Hyundai was in world rally they pulled out after 6 years.
2019 will be the 6th year in the championship in this edition of the Hyundai wrc team.

Hyundai sales have been going fairly well in spite of the team not winning titles. Might the corporate accountants at Hyundai HQ look at the numbers and think the $$$$$ should be going to electric vehicle development rather than the wrc team?
It could also be the case that they attribute some of these sales to the fact they get exposure in the WRC, winning or not.