"Pay driver" discussion is always really interesting, since general assumption is that cost of running one (third-fourth) WRC car for a whole season is ridiculous small investment compared to what car brands global or even local (in some countries) marketing budgets are. Why car brands don't see exciting motorsport anymore as good investment compared to other normal and dull marketing methods? It would be more understandable if private teams struggle to pay for their drivers. Yet we need to remember that even in 90's almost all of the F1 teams were still "private teams".