Quote Originally Posted by Tarmop View Post
Subaru is anyway on a different level and good cars like STIs are honoured also today, second (4. 5th hand) with JDM verisons imported etc...much like any other car with a normal price tag and performance, regardless of its brand, but i don`t know one person who would run into the dealership and buy a new Yaris because of its success in WRC. Especially when you take into account things that matter...taxes, equipment, economy, warranty, monthly payment etc. Ofc there are some, but compared to the teams budget vs the profit from manuf. it and spare parts...
They wouldn't use the WRC to gain exposure if they didn't think they were getting adequate return from it. They all do their sums. Some think it's a good investment and some (Ford as an example) don't.

Peugeot reckoned that the 206 WRC car accounted for 12% of 206 sales in Europe (granted - a different era, but still an incredible figure).