Results 2,331 to 2,340 of 2367
Thread: [WRC] News & Rumours 2018
-
8th November 2018, 22:13 #2331
- Join Date
- Oct 2002
- Location
- Auckland
- Posts
- 878
- Like
- 468
- Liked 101 Times in 36 Posts
For a manufacturer to invest in motorsport it is all about branding and brand awareness. It is a totally another form of advertising.
Possibly the old saying "win on Sunday, sell on Monday" may not be so true anymore but having a regular appearance in motorsport will constantly remind people of brands. When a buyer makes a decision to buy a new vehicle, those brands with the higher profile due to motorsport or just pure TV or print advertising will always be higher up the preferred list of options.
In a similar way to what happened in Norway regarding Petter & Subaru and the sales increases, that happened in NZ as well in the 1990s with Possum Bourne. He had a very high profile and was always associated with Subaru. Subaru sales here reflected that as well. Possum never won anything like Petter did but he did amazing things for Subaru NZ and its branding. Hayden Paddon is doing similar things, (not quite to the same extent though) with Hyundai NZ branding.
- Likes: Rally Power (9th November 2018)
-
9th November 2018, 13:24 #2332
- Join Date
- Jan 2017
- Posts
- 1,561
- Like
- 5
- Liked 945 Times in 513 Posts
Subaru is anyway on a different level and good cars like STIs are honoured also today, second (4. 5th hand) with JDM verisons imported etc...much like any other car with a normal price tag and performance, regardless of its brand, but i don`t know one person who would run into the dealership and buy a new Yaris because of its success in WRC. Especially when you take into account things that matter...taxes, equipment, economy, warranty, monthly payment etc. Ofc there are some, but compared to the teams budget vs the profit from manuf. it and spare parts...
Last edited by Tarmop; 9th November 2018 at 13:38.
-
9th November 2018, 14:50 #2333
- Join Date
- Jan 2018
- Posts
- 1,203
- Like
- 528
- Liked 747 Times in 381 Posts
They wouldn't use the WRC to gain exposure if they didn't think they were getting adequate return from it. They all do their sums. Some think it's a good investment and some (Ford as an example) don't.
Peugeot reckoned that the 206 WRC car accounted for 12% of 206 sales in Europe (granted - a different era, but still an incredible figure).
- Likes: Rally Power (9th November 2018)
-
9th November 2018, 17:29 #2334
- Join Date
- Feb 2014
- Posts
- 898
- Like
- 405
- Liked 490 Times in 250 Posts
I've seen a lot of these N Performance Hyundais around in recent weeks in the UK, usually with the blue-grey WRC colouring. I think their brand image is improving. Obviously, not exclusively with WRC, but if WRC helps convert some 'petrolheads' opinions of the brand, they will likely be 'influencers' within a circle, so it's hard not to draw a minor correlation.
Is there a sporty model of the C3 or the Yaris?aka Rodger Davies
- Likes: sonnybobiche (9th November 2018)
-
9th November 2018, 18:32 #2335
- Join Date
- Jan 2014
- Posts
- 593
- Like
- 657
- Liked 359 Times in 191 Posts
-
9th November 2018, 19:15 #2336
- Join Date
- Feb 2017
- Posts
- 249
- Like
- 1,426
- Liked 290 Times in 113 Posts
Anybody watch the Australia preview? There's a segment where they're talking about an FIA delegation sent to Japan. In the film we can see the Japanese, Ciesla, Mouton, LEHTINEN, a few others, but no Matton. Lehtinen, from what I recall, was expected to get the FIA Rallies director job before Matton swept in at the last second.
Anybody know anything more about this?
-
9th November 2018, 20:08 #2337
- Join Date
- Dec 2016
- Posts
- 501
- Like
- 124
- Liked 388 Times in 194 Posts
Toyota Yaris GRMN (gazoo racing something or other)
1.8 litre supercharged engine as found in Lotus Elise, Sachs suspension, white body colour with graphics that have a hint of WRC car about it, so possibly the most rally *inspired* car that's been produced for a while.
* In essence, not execution.
- Likes: sonnybobiche (9th November 2018)
-
13th November 2018, 05:42 #2338
- Join Date
- Apr 2017
- Location
- Finland
- Posts
- 9,626
- Like
- 8,775
- Liked 10,522 Times in 4,616 Posts
https://rallysportmag.com/interviews...lly-australia/
Nice interviews with the Toyota drivers. Lappi's recent bad mood could also be partially explained by him missing the family.
-
13th November 2018, 06:37 #2339
- Join Date
- Dec 2008
- Posts
- 1,478
- Like
- 9
- Liked 670 Times in 323 Posts
- Likes: sonnybobiche (20th November 2018)
-
13th November 2018, 15:10 #2340
- Join Date
- Nov 2009
- Posts
- 154
- Like
- 137
- Liked 97 Times in 46 Posts
- Likes: sonnybobiche (20th November 2018)
A nice analysis from the rally: https://dirtfish.com/rally/wrc/what-we-learned-from-rally-italy-sardinia-2024/
[WRC] Rally Italia Sardegna 2024