M-Sport Ford World Rally Teams

[Fast Eddie WRC]

Good article by Henry Catchpole: 'Behind Closed Doors at M-Sport':

https://drivetribe.com/p/behind-clos...S6yrgGh94_b1yQ

[T16]

'Ford Ecoboost' is ok but using the words 'Powered by..' is misleading then.

Misleading? what did you actually think eco boost was?

[pantealex]

Misleading? what did you actually think eco boost was?

Eddie believes MS-RT means MSport Rally (or Racing) Team, rest of the world knows it´s MSport Road Technology.

[Fast Eddie WRC]

I know what Ecoboost is, but do enlighten me how it relates to the Fiesta R5 engine, if its based on a 1.8 Mondeo engine (Re the oracle, br21) ? There has never been a 1.8 Ecoboost.

And I know that MS-RT stands for Road Technology, but the guys at M-Sport also use it as an abbreviation for Rally Team. I had about a 10-email discussion with them about this when I joined the 'MS-RT' Supporters Club .

[the sniper]

I always thought Ecoboost was just marketing speak for 'It's got a Turbo'!

Weren't/aren't they putting Ecoboost branding on NASCAR cars, at least at some point? I don't think they're too fussy...

[mknight]

I always thought Ecoboost was just marketing speak for 'It's got a Turbo'!

Basically yes. Starting some 8? years ago all european petrol cars went from 1.6-2.5 L naturally aspirated engines to 1.0-1.8L turbocharged. Mainly to reduce "paper" consumption/emission values. This was generally reffered to as "downsizing".

Ford was doing exactly the same as everyone else but called all the new engines with turbo as "ecoboost". (some epic marketing skills involved)

[Fast Eddie WRC]

I always thought Ecoboost was just marketing speak for 'It's got a Turbo'!

Weren't/aren't they putting Ecoboost branding on NASCAR cars, at least at some point? I don't think they're too fussy...

As I said before, a livery advertising Ford Ecoboost is fine. But 'Powered by' indicates the rally car's engine is a 1.6T Ecoboost from a Fiesta. Not some M-Sport in-house creation based on something else from Ford (that was never an Ecoboost at all).

For the WRC car M-Sport state:
Designed to new technical regulations introduced ahead of the 2017 FIA World Rally Championship, the Ford Fiesta WRC is M-Sport's top-specification rally car – producing 380 bhp and 450 Nm of torque from its bespoke Ecoboost-powered 1600cc direct injection engine.

Ford's take on the Eco part:
Direct injection helps EcoBoost engines achieve these remarkable mpg figures. A precise, highly pressurised amount of fuel is injected directly into the combustion chamber. This innovative and effective way of using fuel means EcoBoost engines use only the bare minimum amount of fuel needed.

The guy from M-Sport at Rally GB told us the WRC car uses 1.7L of petrol per mile. Not very eco, but plenty of boost !

[T16]

Eddie, you know that rallying is all about at the top level? It's about companies selling cars. They are going to milk every avenue and opportunity to sell their end products and market the hell out of the investment that they have made in their respective WRC programmes.
Ford Eco-Boost is, as others have said above, the terminology they give to the small petrol engines and how they are inducted.
On one hand you're professing to know a lot about M-Sport and the WRC in general, yet on the other, you are surprised that M-Sport are using Eco-Boost terminology for a non-standard competition engine, that shares little with a road-going variant.
Eco-Boost is a brand and M-Sport and Ford are using their competition programmes to promote it. Yes, it's not the same engine as Mrs Fast has in her Fiesta, but you get why they do what they do, right?

[stefanvv]

WRC car uses 1.7L of petrol per mile. Not very eco, but plenty of boost !

You answered the question Yourself. Is there someone who believes WRC cars are ecological?

[Lousada]

The guy from M-Sport at Rally GB told us the WRC car uses 1.7L of petrol per mile. Not very eco, but plenty of boost !

Maybe ECO is short for Economic. Ford certainly does their rallying on the cheap.