Quote Originally Posted by AndyRAC View Post
A big market, yet I can't recall the last time I saw any of them use their WRC efforts in any advertisement.

In my opinion RallyGB needs the WRC far more than the WRC needs the event.
Definitely the words of someone who has not been to Piccadilly Circus in the past couple years. There's been a good amount of Hyundai WRC stuff on the famous building sized screens there. I don't watch anything with ads really so I presume that was part of a bigger campaign as well.