M-Sport Ford World Rally Teams

[KiwiWRCfan]

This Thursday will be exactly 300 weeks since Ford WRC made an announcement by releasing this video.
How good would it be to have Ford Performance remake this video with current cars and similar announcement ?
https://www.youtube.com/watch?v=FsSPJjLUKlA

[Rally Power]

How good would it be to have Ford Performance remake this video with current cars and similar announcement ?
https://www.youtube.com/watch?v=FsSPJjLUKlA

It’d be great, but sadly Ford execs are making some weird marketing options. They don’t care to take advantage of MSport WRC success to boost the new Fiesta launch and they seem only focused in promoting their exclusive models range (GT, Mustang, Focus RS). Even Henry Ford III is giving them a hand in that strategy, sometimes at the most unexpected places…https://twitter.com/FordEu/status/899960263973249025

[Andre Oliveira]

It seems that the meeting between Malcolm Wilson and Ford was yesterday in Detroit.

[Tarmop]

And anything about the outcome?

[Roy]

And anything about the outcome?

http://www.m-sport.co.uk/m-sport-new...popular-demand

M-Sport are launching a Supporters’ Club. (Because it refund the next 2018 campaign?) Ford pulls put i think.
Short analyse: American Ford family do'nt understand Europe.
I hope i am so wrong, but i am afraid Ford want better results in RX then give the money to WRC.

[Tarmop]

28 euros, minus taxes, the cost of those hats, keyrings, fan events etc...don`t believe in that very much.

[Roy]

28 euros, minus taxes, the cost of those hats, keyrings, fan events etc...don`t believe in that very much.

I know its not much. But they have a lot of fans. And products are cheap. And think further.

What does a company to create more valuable product for fans? Pay more and you can as fan be closer by your sport. Marketing techniques is in short: first pay less money, offers more, you need pay for it. After that you create bonus- or premiummembers.
For example: You want be closer involved at M-Sport? You can get an opportunity to be co-driver during a test for example. Become a special member! Pay more, get more.

That is what i see in my crystal ball

So far my views of M-Sport fan club earnings model. We will see in future.

[Tarmop]

Well, with the correct amount of money you can be a co-driver anyway. Ok, i get where you are going but near the sums that top-level rallying costs, it would still be a drop in the sea. How many fans, who would even buy this 28 euro package, they have, how rich they are etc...a rich "fan" would probably buy a car from them instead. Faster and more profitable to tell one of the R5 regulars that he has to stay home one (more) time. They need that money asap to keep up the appearances, selling service to gentlemen racers with a profit shouldn`t be a problem.

[Andre Oliveira]

Ogier stay at M-Sport looks like 95% right now.

[AnttiL]

Ogier stay at M-Sport looks like 95% right now.

Hayden also said in April that it's 95% sure that NZ will be on the 2018 calendar