Sponsorship sources

[denkimi]

Imagine you are a global company - where are you going to spend your money? English Premier League, F1 or WRC......Which gives the biggest bang for your buck? Be honest, it's never going to be the WRC.....

i'm not so sure about that.
as rallyper said, you can get a lot more exposure in f1 or PL, but you'll need a lot more money.