I think the smartphone application developers have found a very good business strategy. If you want to have something for free, then you gotta see the ads. On the other hand, for a small fee you get to enjoy the full functionality of the app with no ads. I don't fully get why this formula hasn't been successful in the sports in the US. I mean, in USA, the consumers pay big money for the cable sports channels, and they still watch at least 3 minutes of commercials for 5 minutes of coverage. Something is not right. I think there are people out there who'd pay a hefty fee just to watch the race with no ads, but such option does not exist.