Even if 5% of them stay with the sport in a long term he still brought thousands to it. Anyway I don't see anything wrong with bringing huge interest about rallying even if only for couple of years. Quite the opposite. He made a huge promotion for WRC and the fact he failed doesn't change anything about it. In fact it brought a lot of reputation to the series from the fans of circuit racing as they saw how difficult it is for circuit stars to win something in rallying (Raikkonen did that too).