I think an idea to try and help turn ERC around would be for Eurosport to link in with some of the national rally championships and maybe say contribute towards their champions being able to compete in ERC the following year e.g. you win the BRC in 2016 in R5 car, Eurosport will help fund a drive in ERC for 2017.

If they linked in with numerous national championships like this, they could have different champions competing against each other e.g. British champion competing against German champion against Czech champion make it seem like it's the best in Europe competing - all wanting to be in the ERC

Also Eurosport need to promote the events, more live coverage and better time slots.

Events - stick to where people can afford to go.