2016 Silly Season

[Mirek]

So-called because as the British soccer season used to start in late August the transfer speculation was the only thing of interest in the newspapers. Parliament goes on holiday and very little happened (usually) during the month. In an attempt to boost sales the back page stories became increasingly speculative and 'silly' So the speculation before any coming sport series became known as the silly season.

Thanks for explanation. Sometimes it's hard to catch exact meaning of each saying in another language.