All this talk about the manufacturers requesting a WRC round in China to have increased media coverage and eventually better sales in this apparently booming market made me wonder: How important is it for an event to take place in a specific country to boost sales in this country?
After all, it's just a three day event, occurring once per year, whereas the whole championship season goes on for about 11 months. I would have thought that overall media coverage over the year, resulting in repeated exposure to the viewer/reader, might be more important, and less in which country the most recent round was held. Obviously, we don't have (recent) information on that for China, but are there any studies for other countries? Or as a proxy, since that seems to be important at least for Citroën, about the impact of the WTCC round in China on Chinese coverage and sales in comparison to other WTCC rounds?