Quote Originally Posted by BDunnell
In which case, I find this an astonishing situation. How could it have been expected that sponsorship for a full 2012 campaign would be forthcoming on the basis of a part-season in 2011? What level of success did Prodrive anticipate having in 2011 that would provide the basis for finding that sponsorship? In a championship that's at a low point in terms of public attention, it appears ambitious at best.
If you have goals and an idea of marketing you could very well fund Minis efforts. And I think BMW should. Don´t know why they don´t want. But IMHO Prodrive should have had backing from BMW. They can afford it.