I watched the press conference this morning. Could be good, if they can make it work without diluting the Mercedes brand. Could be bad, if consumers begin to think of lower end Mercedes as reskinned Renault/Nissan/Infinitis.

DETROIT, April 7 (Reuters) - The hookup of Renault (RENA.PA), Nissan (7201.T) and Daimler (DAIGn.DE) may eventually bring production sharing at U.S. plants, but evidence of the alliance will not be immediately obvious to U.S. consumers, leaders of the companies said on Wednesday.

Dieter Zetsche, chief executive of Daimler, and Carlos Ghosn, chief executive of Renault and Nissan, indicated there are no plans to alter their U.S. dealerships as a result of the alliance announced in Japan and Europe earlier on Wednesday. [ID:nLDE6361D5]

"As Nissan has a number of plants in the U.S. and so does Mercedes-Benz, we certainly can envision opportunities for some cross-sharing of existing capacities.
Renault-Daimler may share US production eventually