Quote Originally Posted by Steve Boyd View Post
The problem is that BMW don't see rallying as part of their heritage, despite what the M3 achieved. Racing they are OK with, but rallying isn't how they see themselves.
Yeah, they have always had an aversion to rallying and never saw it as something to get involved with, I’m sure I read somewhere in the 80’s they didn’t like the car being dirty for marketing.
Personally, I think they were a little short sighted on the Prodrive Mini idea as that could have leveraged the brand historically and provided a good source of customer Motorsport through Prodrive as stated above.