Saw the Renault 5 electric concept "driftcar".

Yet another example of how major manu uses electric "sport" car for promotion. Other recent big ones are the BMW thing with Extreme E base and off course the Electric Quatro from Block

And yet another example of how people claiming here that electric car adds/promotion will only be about driving slowly and using least energy were wrong. Two years ago that was the dominant idea here.

Thing is people don't change. They want to buy things cause they are cool and offer something new. Which is why this kind of advertising works.