Quote Originally Posted by Franky View Post
You should market to your target audience, not to secondary audience. After all, it's only the fans who tune in to the broadcasts as loyal viewers.
When this started, casual TV viewers were the the target audience: they took their TV highlights package that went to TV channels, and they put it on a paid website to sell it to some extra people. Plus they added the onboards, and finally the 3 live stages (the only thing that was new for WRC+). So it was mostly "shovelware". They took stuff they had already made for random TV viewers, added a bit for enthusiasts, and tried it out to see whether it sold.

Now that they have the "all live" version, it's more of an enthusiast product. But they're still producing a lot of it as if it were for mass market TV. They still have John Desborough, for crying out loud.

Also, filming rally is very expensive. They will pad the actual rallying with anything else they can get away with (interviews, standing starts, commentators jabbering) to keep the cost down by showing as little rally as possible.