There were signs up at least a month ago (if not longer) promoting the RedBull Driftshifters - and that the roads would be closed the whole weekend.

And not only that, at least 3-4 people in work talked about it, asking whether I had gone. I hadn't, it's not my type of thing, but I did watch about 10-15 minutes live on YouTube.

None of which the BRC can hope to compete with.