It's a bit of a waste, I feel if the FIA had promoted it as an idea sooner, it would have been well suited to targeting rich nobodies who want to drive a WRC car and have a chance to get themselves a trophy in the process. Would have suited Citroen and MSport too, as keeps some money coming in for them.

With only a few seconds thinking of potential customers, I can think of a few people who it would suit well... Paulo Nobre, Bertelli, the various Arabian businessmen (except Nasser perhaps), Ken Block, the list goes on. Definitely a lost opportunity! Although you would have to run them behind the WRC2 cars to make sure their accidents didn't slow too many people down! And maybe the results would have to be on a separate table, so that you can't see on TV that they get beaten by R3 cars.