Quote Originally Posted by Andre Oliveira View Post
What the hell happened to rally fans? Every time saying too old. This is not football.
Well they have become consumers..They eat the diet fed to them--likely the journos who blog and blab are also consumers who eat the PR Dept Press releases..
Marketing rules at every step and the "Target demographic" which is little 14 to 25 year old boys who in a social sense are basically powerless and suppressed supposedly want to see "heoes" who look like them---because its all a fantasy for them..They'll never SIT in a rally car like the current WRC cars, so you can't reach them that way, you have to present them with young boys who don't even shave yet for the Target Demographic to be able to "identify with" the "persona" the ad agency has created..

This all happened in my old sport when the Japanese really started pouring money into the sport...suddenly the hero guys (in America first, then everywhere) were shaving..Yeah! and they all got the same haircut..
Haircuts!!!???

The riders became products..packaged products...

Same since the early 2000s in rally.