It's a price, which was decided before the begining of 2014 season to attract drivers to do events with Fiesta R2 and Dmack Tyres.

A shootout between drivers who enters at least one WRC event with same rule à Drive Dmack Cup and some wildcars.
Drivers were Mats van den Brand, Kevin van Deijne, Timo van der Marel, Hugo Arellano + Max Vatanen (best rookie), Ralfs Sirmacis (impressed M-Sport in Rally Poland) and Tome Cave (runner-up of the champ)