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18th December 2006, 18:55 #1
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NASCAR Busch Series losing Busch as a sponsor
http://www.jayski.com/busch/busch.htm
UPDATE 2: Anheuser-Busch will no longer serve as title sponsor of NASCAR's #2 series after 2007, Street & Smith's SportsBusiness Journal reports. Anheuser-Busch's contract with NASCAR for the NASCAR Busch Series comes to an end after 2007, and NASCAR officials say the cost to sponsor the series will go up. Tony Ponturo, Anheuser-Busch's vice president of global media and sports marketing, told the SBJ that it was his company's decision to withdraw from the sponsorship. SBJ reports that industry sources are estimating the new sponsorship deal could be worth more than $30 million a year, which is three times what Anheuser-Busch is paying.(SceneDaily.com)(12-18-2006)
UPDATE 3: According to the SportsBusiness Journal, Subway, Wal-Mart and Samsung "are expected to make strong plays for the title deal."(FoxSports.com)(12-18-2006)DVR . . . . . Life is too short to watch commercials.
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