Quote Originally Posted by RS View Post
What a shame. The ‘RAC Rally’ used to be a major event on the sporting calendar. Even normal people were aware it was happening and there was good coverage on the BBC. What went so wrong?
Money, basically. The cost of running a WRC round is high and Motorsport UK cannot attract a sponsor who is prepared to pay enough money to cover the costs. Wales government reduced the amount they were willing to pay and MSUK felt it wasn't enough. In Covid times with the economy under pressure it seems that no one feels this is a good use of money, despite the economic benefits that hosting an event can bring to the area. Media coverage is low because football dominates the sporting landscape far more than it used to in the 1990s. F1 and to a lesser extent rugby, golf and cricket have good coverage but everything else is marginalised. Even with Elfyn being in with a chance of the title last year there was limited coverage because there just isn't enough mainstream interest.