From Adam Cooper:

To no one’s great surprise Ford has taken legal action in Detroit against Ferrari for using the F150 name on its new car.

It seems that nobody in Maranello had noticed that one of the world’s biggest vehicle manufacturers had been using the designation for its most popular truck since 1975.

Ford is particularly irate over the existence of the http://www.ferrariF150.com website, and has accused the Italian company of cybersquatting and trademark infringement, according to paperwork filed in US District Court in Detroit.
Full story: http://adamcooperf1.com/2011/02/09/f...-of-f150-name/


Also reported by Joe Saward:

Ford also wants damages and is asking for Ferrari to give up any revenue and profits earned in the U.S. through the use of the F150 name. Ford also wants $100,000 in damages pursuant to the Anticybersquatting Consumer Protection Act, which protects against Internet domain names that confuse the public over the true source of products and services.
Full story: http://joesaward.wordpress.com/2011/...-sues-ferrari/

Same name, obviously, but do they really think anybody would be confused and accidentally order the wrong one?